{"id":34596,"date":"2022-11-21T14:22:24","date_gmt":"2022-11-21T14:22:24","guid":{"rendered":"https:\/\/atsautomation.com\/?page_id=34596"},"modified":"2025-02-27T15:55:04","modified_gmt":"2025-02-27T15:55:04","slug":"the-continued-evolution-of-ats","status":"publish","type":"page","link":"https:\/\/vipgo.atsautomation.com\/atsautomation\/the-continued-evolution-of-ats\/","title":{"rendered":"The Continued Evolution of ATS"},"content":{"rendered":"<p>ATS has a proud history, and tooling has been an integral part of that. In recent years, though, we have diversified and modernized our approach and the markets we serve, and after careful deliberation determined that we needed to update our name to better reflect who we are as a company. That is why we have changed to become ATS Corporation.<\/p>\n<p>To support this, we launched a refreshed ATS logo and branding. This features modernized font treatment and updated colour palette, while maintaining a direct connection to our ATS Business Model (ABM). Much like with the name change, we are taking an evolutionary approach that recognizes and appreciates our history, builds off our equity, but also better positions in the market as the company we are today, and will be in the future. ATS is a diverse, decentralized business, but what unites our companies and brands is our shared purpose and our ABM. This connective thread provides clarity in what we do and why we do it and leverages a set of tools and resources that allow us to achieve business goals through discipline and continuous improvement. This is all underpinned by our three core values:<\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/xkmRBlq8nnc\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><b>People \u2013 Process \u2013 Performance <\/b><\/p>\n<p>As we undertook this journey, it was imperative that our new logo and branding identity would reflect this. That is why we maintained the three parallelograms, each representing one of those values.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-34686 aligncenter\" src=\"https:\/\/atsautomation.com\/wp-content\/uploads\/sites\/9\/2022\/11\/Parallelograms.png?w=300\" alt=\"\" width=\"300\" height=\"165\" srcset=\"https:\/\/vipgo.atsautomation.com\/atsautomation\/wp-content\/uploads\/sites\/9\/2022\/11\/Parallelograms.png 455w, https:\/\/vipgo.atsautomation.com\/atsautomation\/wp-content\/uploads\/sites\/9\/2022\/11\/Parallelograms.png?resize=300,165 300w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>Regardless of geography or industry, People, Process and Performance at are the center of what ATS does. Each builds off of, and complements, the others, making it a harmonious and cohesive model. Having these three values working in tandem strengthens our business and empowers us to continually focus on improvement and growth.<\/p>\n<h6><strong><a href=\"https:\/\/investors.atsautomation.com\/news\/news-details\/2022\/ATS-Automation-Tooling-Systems-Inc.-Announces-Name-Change-to-ATS-Corporation\/default.aspx\">Read more<\/a><\/strong><\/h6>\n","protected":false},"excerpt":{"rendered":"<p>ATS has a proud history, and tooling has been an integral part of that. In recent years, though, we have diversified and modernized our approach and the markets we serve, and after careful deliberation determined that we needed to update our name to better reflect who we are as a company. That is why we have changed to become ATS&#8230;<\/p>\n<div class=\"post-button\"><a href=\"https:\/\/vipgo.atsautomation.com\/atsautomation\/the-continued-evolution-of-ats\/\">Read More<\/a><\/div>\n","protected":false},"author":62,"featured_media":34592,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-34596","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Continued Evolution of ATS - ATS Corporation<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vipgo.atsautomation.com\/atsautomation\/the-continued-evolution-of-ats\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Continued Evolution of ATS\" \/>\n<meta property=\"og:description\" content=\"ATS has a proud history, and tooling has been an integral part of that. 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