{"id":12201,"date":"2014-02-06T11:29:12","date_gmt":"2014-02-06T10:29:12","guid":{"rendered":"https:\/\/www.comacitalia.it\/idee-in-lattina\/"},"modified":"2014-02-06T11:29:12","modified_gmt":"2014-02-06T10:29:12","slug":"canned-ideas","status":"publish","type":"post","link":"https:\/\/vipgo.atsautomation.com\/comac\/curiosities\/canned-ideas\/","title":{"rendered":"Canned IDEAS"},"content":{"rendered":"<div class=\"categoria\">\n<h3>We have already talked about cans and now we are certainly not here to bore you again asking you whether they are better or worse than the bottles .. Our goal is intrigue you today!<\/h3>\n<p><a class=\"thickbox\" title=\"IDEE in lattina\" href=\"https:\/\/blog.comacitalia.it\/ShowImage.ashx?file=5284&amp;k=CiwYlg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" title=\"IDEE in lattina\" src=\"https:\/\/blog.comacitalia.it\/ShowImage.ashx?noup=1&amp;file=5284&amp;k=CiwYlg&amp;w=619&amp;h=407&amp;fill=0\" alt=\"IDEE in lattina\" width=\"464\" height=\"337\" \/><\/a><\/p>\n<\/div>\n<div class=\"categoria\">\n<p>In recent years,\u00a0<strong>big international brewers\u00a0<\/strong>have launched different types of\u00a0<strong>cans to captivate and fascinate the consumers\u00a0<\/strong>and, why not, maybe distract them from\u00a0<strong>craft beers<\/strong>, which are taking\u00a0<strong>an increasingly larger share of the market.<\/strong><\/p>\n<p><strong>On one side the microbreweries , thanks to their reduced production, may experience different beers each season, on the other side the big breweries can invest more on packaging and advertising.<\/strong><\/p>\n<\/div>\n<div class=\"testo\">\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft\" src=\"https:\/\/blog.comacitalia.it\/ShowImage.ashx?file=5281&amp;k=R7QYR7\" alt=\"IDEE in lattina\" width=\"300\" height=\"181\" \/><\/p>\n<div>Last year\u00a0<strong>AB-InBev launched its historic Budweiser beer in a curvilinear<\/strong>, sensual can containing approximately 11,8 oz and has about 137 calories , 8.5 calories less than the traditional Budweiser in cans of 12 oz. Pat McGauley , vice president of innovation for the historic brewery, said: &#8220;This new can will be the subject of various discussions. It is flashy, easy to grip , modern and , according to our research, very attractive for young people&#8221;.<\/div>\n<div>\n<p>In 2013,\u00a0<strong>to promote safety in the streets of Rio during the Carnival<\/strong>, from the creative minds of Antarctica , one of the most traditional brands of AmBev beer in Brazil,\u00a0<strong>an ethic and brilliant idea was born<\/strong>: the empty can, once inserted into a special box placed above the entrance and identified by a barcode reader, allowed free access to the subway. Result: cleaner streets and better control in the subways.<\/p>\n<p><strong>In addition, the collected cans were recycled and the proceeds donated to charity.<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright\" src=\"https:\/\/blog.comacgroup.com\/ShowImage.ashx?file=5283&amp;k=3hhUhq\" alt=\"IDEE in lattina\" width=\"310\" height=\"144\" \/><\/p>\n<\/div>\n<div>\n<p><strong>On the ot<\/strong><strong>h<\/strong><strong>er si<\/strong><strong>de of t<\/strong><strong>he world<\/strong>, in Japan, the historical Asahi brewery began using\u00a0<strong>thermochromic ink on beer cans to indicate to the consumer the right temperature<\/strong>.<\/p>\n<\/div>\n<div>\n<p>But Asahi has gone even further\u00a0<strong>by using the silhouette of the new born Tokyo Sky Tree<\/strong>, the new Tokyo TV tower built in Asahi\u2019s headquarters,\u00a0<strong>as an indicator of the level of beer in cans.<\/strong><\/p>\n<p>These innovations may seem silly, but in reality they are two good and simple ideas that help to improve the consumer\u2019s experience.<\/p>\n<\/div>\n<div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft\" src=\"https:\/\/blog.comacitalia.it\/ShowImage.ashx?file=5282&amp;k=iwxWiU\" alt=\"IDEE in lattina\" width=\"296\" height=\"193\" \/><\/p>\n<p>But perhaps the most original idea was born in Coca Cola: they insist that there are many ways to share the happiness and\u00a0<strong>Coca Cola\u00a0<\/strong>is part of such a happiness.. their idea is really cute and creative:\u00a0<strong>with a simple rotation of the can, the can itself becomes.. 2 cans.<\/strong><\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<div>\n<p><strong>Share the can, share the fun.<\/strong><\/p>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We have already talked about cans and now we are certainly not here to bore you again asking you whether they are better or worse than the bottles .. Our goal is intrigue you today! In recent years,\u00a0big international brewers\u00a0have launched different types of\u00a0cans to captivate and fascinate the consumers\u00a0and, why not, maybe distract them [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/vipgo.atsautomation.com\/comac\/curiosities\/canned-ideas\/\">Read More&#8230;<span class=\"screen-reader-text\"> from Canned IDEAS<\/span><\/a><\/p>\n","protected":false},"author":480,"featured_media":15369,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[64],"tags":[37,40],"class_list":["post-12201","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-curiosities","tag-beer","tag-non-alcoholic-drinks"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Canned IDEAS - Co.Mac<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vipgo.atsautomation.com\/comac\/curiosities\/canned-ideas\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Canned IDEAS - Co.Mac\" \/>\n<meta property=\"og:description\" content=\"We have already talked about cans and now we are certainly not here to bore you again asking you whether they are better or worse than the bottles .. 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