{"id":12202,"date":"2014-02-06T11:29:12","date_gmt":"2014-02-06T10:29:12","guid":{"rendered":"https:\/\/www.comacitalia.it\/idee-in-lattina\/"},"modified":"2014-02-06T11:29:12","modified_gmt":"2014-02-06T10:29:12","slug":"idees-en-canettes","status":"publish","type":"post","link":"https:\/\/vipgo.atsautomation.com\/comac\/curiosite\/idees-en-canettes\/","title":{"rendered":"ID\u00c9ES en canettes"},"content":{"rendered":"
\n

Nous avons d\u00e9j\u00e0 parl\u00e9 de canettes, donc loin de nous l\u2019intention de vous ennuyer de nouveau en vous demandant si c\u2019est mieux les canettes ou les bouteilles. Notre intention aujourd\u2019hui est de vous intriguer!<\/h3>\n

\"IDEE<\/a><\/p>\n<\/div>\n

\n

Dans les derni\u00e8res ann\u00e9es\u00a0les grandes brasseries internationales<\/strong>\u00a0ont sorti sur le march\u00e9 de nouvelles\u00a0canettes afin d\u2019attirer et fasciner les consommateurs<\/strong>\u00a0et, pourquoi pas, de le distraire des\u00a0bi\u00e8res artisanales<\/strong>\u00a0qui sont en train de gagner une\u00a0tranche de plus en plus large du march\u00e9.<\/strong><\/p>\n

Les microbrasseries, gr\u00e2ce \u00e0 leurs petites productions, peuvent d\u00e9couvrir des bi\u00e8res diff\u00e9rentes \u00e0 chaque saison, tandis que les grands brasseurs peuvent investir plus d\u2019argent en packaging et publicit\u00e9.<\/strong><\/p>\n<\/div>\n

\n

\"IDEE<\/p>\n

Voil\u00e0\u00a0AB-INBEV qui sort sur le march\u00e9 l\u2019historique Budweiser dans une bo\u00eete curviligne et sensuelle<\/strong>, contenant 8,5 calories en moins que dans la canette traditionnelle de 0,360 L. Pat McGauley, vice-pr\u00e9sident de l\u2019innovation de la brasserie d\u00e9clare: \u00abCette nouvelle canette sera certainement l\u2019objet de diff\u00e9rentes discussions: elle est voyante, facile \u00e0 saisir, moderne et, selon notre recherche, tr\u00e8s attirante pour les jeunes\u00bb.<\/p>\n

En 2013,\u00a0pour promouvoir la s\u00e9curit\u00e9 dans les rues de Rio pendant le Carnaval<\/strong>, les t\u00eates cr\u00e9atives de Antartica, une des plus traditionnelles bi\u00e8res AmBev en Br\u00e9sil,\u00a0ont accouch\u00e9 d\u2019une id\u00e9e \u00e9tique et brillante<\/strong>: la canette vide, une fois ins\u00e9r\u00e9e dans une bo\u00eete situ\u00e9e au-dessus de l\u2019entr\u00e9e et identifi\u00e9e par un lecteur de code-barres, permettait l\u2019acc\u00e8s gratuit au m\u00e9tro.<\/p>\n

R\u00e9sultat: rues plus propres et meilleur contr\u00f4le dans le m\u00e9tro.<\/p>\n

En plus, les canettes r\u00e9colt\u00e9s ont \u00e9t\u00e9 recycl\u00e9es et les revenus donn\u00e9s pour des \u0153uvres de bienfaisance.<\/strong><\/p>\n

En Japon,\u00a0de l\u2019autre c\u00f4t\u00e9 du monde<\/strong>, l\u2019historique Asahi a commenc\u00e9 \u00e0 utiliser des\u00a0encres thermochromiques sur les canettes de bi\u00e8re pour indiquer au consommateur la temp\u00e9rature correcte de service.<\/strong><\/p>\n

Mais Asahi est all\u00e9e plus loin encore et a utilis\u00e9\u00a0la silhouette de la nouvelle-n\u00e9e Tokyo Sky Tree<\/strong>, la nouvelle tour de la t\u00e9l\u00e9vision de Tokyo, construite dans les quartiers g\u00e9n\u00e9raux,\u00a0comme indicateur de niveau de la bi\u00e8re dans la canette.<\/strong><\/p>\n

Elles peuvent sembler de banales innovations, mais en r\u00e9alit\u00e9 ce sont deux bonnes et simples id\u00e9es qui aident \u00e0 am\u00e9liorer l\u2019exp\u00e9rience du consommateur.<\/p>\n

\n

\"IDEE<\/p>\n

Mais l\u2019innovation la plus originale appartient \u00e0 Cola Cola qui a insist\u00e9 sur l\u2019id\u00e9e qu\u2019il y a beaucoup de fa\u00e7ons pour partager la f\u00e9licit\u00e9 et que\u00a0Coca Cola<\/strong>\u00a0fait partie de cette f\u00e9licit\u00e9. Voil\u00e0 une id\u00e9e tr\u00e8s jolie et cr\u00e9ative:\u00a0avec une simple rotation la canette devient\u20262 canettes.<\/strong><\/p>\n<\/div>\n<\/div>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

\n
\n

Share the can, share the fun.<\/strong><\/em><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Nous avons d\u00e9j\u00e0 parl\u00e9 de canettes, donc loin de nous l\u2019intention de vous ennuyer de nouveau en vous demandant si c\u2019est mieux les canettes ou les bouteilles. Notre intention aujourd\u2019hui est de vous intriguer! Dans les derni\u00e8res ann\u00e9es\u00a0les grandes brasseries internationales\u00a0ont sorti sur le march\u00e9 de nouvelles\u00a0canettes afin d\u2019attirer et fasciner les consommateurs\u00a0et, pourquoi pas, […]<\/p>\n

Read More… from ID\u00c9ES en canettes<\/span><\/a><\/p>\n","protected":false},"author":480,"featured_media":15370,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[84],"tags":[94,77],"class_list":["post-12202","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-curiosite","tag-bibite-en-fr","tag-birra-fr"],"yoast_head":"\nID\u00c9ES en canettes - Co.Mac<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vipgo.atsautomation.com\/comac\/curiosite\/idees-en-canettes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ID\u00c9ES en canettes - Co.Mac\" \/>\n<meta property=\"og:description\" content=\"Nous avons d\u00e9j\u00e0 parl\u00e9 de canettes, donc loin de nous l\u2019intention de vous ennuyer de nouveau en vous demandant si c\u2019est mieux les canettes ou les bouteilles. 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