{"id":12204,"date":"2014-02-06T11:29:12","date_gmt":"2014-02-06T10:29:12","guid":{"rendered":"https:\/\/www.comacitalia.it\/idee-in-lattina\/"},"modified":"2014-02-06T11:29:12","modified_gmt":"2014-02-06T10:29:12","slug":"ideas-en-lata","status":"publish","type":"post","link":"https:\/\/vipgo.atsautomation.com\/comac\/curiosidad\/ideas-en-lata\/","title":{"rendered":"IDEAS en lata"},"content":{"rendered":"
\n

De latas hablamos ya hace tiempo y no queremos fastidiarles otra vez pidiendo su preferencia entre latas y botellas… nuestro objetivo hoy es \u00a1picar su curiosidad!<\/h3>\n

\"IDEE<\/a><\/p>\n<\/div>\n

\n

En estos \u00faltimos a\u00f1os,\u00a0las grandes cervecer\u00edas<\/strong>\u00a0han lanzado al mercado nuevos tipos de\u00a0latas para atraer y fascinar a los consumidores<\/strong>, y quiz\u00e1s para desviar su atenci\u00f3n de las\u00a0cervezas artesanales<\/strong>, que van conquistando\u00a0una cuota de mercado cada vez m\u00e1s amplia.<\/strong><\/p>\n

Gracias a su producci\u00f3n limitada, las microcervecer\u00edas pueden producir cervezas distintas a cada estaci\u00f3n, mientras que los grandes productores tienen m\u00e1s recursos para invertir en packaging y publicidad<\/strong>.<\/p>\n<\/div>\n

\n

\"IDEE<\/p>\n

Algunos ejemplos actuales,\u00a0AB-INBEV lanza al mercado su hist\u00f3rica Budweiser en una lata nueva, curvil\u00ednea y sensual<\/strong>, cuyo contenido cuenta con 8.5 calor\u00edas menos que la Budweiser en lata tradicional. Pat McGauley, vicepresidente para la innovaci\u00f3n de la famosa cervecer\u00eda, declara: \u201cseguro que se discutir\u00e1 mucho sobre esta nueva lata: se nota enseguida, es f\u00e1cil de empu\u00f1ar, moderna y, seg\u00fan nuestras investigaciones, muy atrayente para los jovenes\u201d.<\/p>\n

 <\/p>\n

En el 2013,\u00a0para promover la seguridad en las calles de R\u00edo durante el Carnaval<\/strong>, de los creativos de Ant\u00e1rtica, una de las marcas de cerveza m\u00e1s conocidas de AmBev Brasil,\u00a0naci\u00f3 una idea \u00e9tica y genial<\/strong>: la lata vac\u00eda, al ser introducida en una caja especial colocada en la entrada de la metropolitana e identificada por un lector de c\u00f3digo de barra, permit\u00eda el acceso gratuito a los trenes.<\/p>\n

Resultado: calles m\u00e1s limpias y mayor control en la metropolitana.<\/p>\n

Adem\u00e1s, las latas recogidas se reciclaron y el dinero ganado se destin\u00f3 a obras ben\u00e9ficas.\u00f9<\/strong><\/p>\n

\"IDEE<\/p>\n

Al otro lado del mundo<\/strong>, precisamente en Jap\u00f3n, la hist\u00f3rica Asahi ha empezado a utilizar\u00a0tintas termocr\u00f3micas en las latas de cerveza para indicarle al consumidor la temperatura de uso correcta.<\/strong><\/p>\n

Pero Asahi ha ido m\u00e1s all\u00e1, utilizando\u00a0la silueta de la Tokyo Sky Tree<\/strong>, la nueva torre de televisi\u00f3n de Tokyo, construida en su sede principal,\u00a0para indicar el nivel de cerveza en la lata.<\/strong><\/p>\n

Puede que les parezcan innovaciones banales, pero son dos buenas y simples ideas que ayudar a mejorar la experiencia del consumidor.<\/p>\n

\n

\"IDEE<\/p>\n

De todas formas, la idea quiz\u00e1 m\u00e1s original es la de Coca Cola, que afirma que hay muchas maneras para compartir la felicidad y que\u00a0Coca Cola\u00a0<\/strong>tambi\u00e9n proporciona felicidad… de all\u00ed la idea, simp\u00e1tica y creativa:\u00a0una simple rotaci\u00f3n y la lata se convierte en\u2026 \u00a12 latas!<\/strong><\/p>\n

 <\/p>\n

Share the can, share the fun.<\/strong><\/em><\/p>\n<\/div>\n<\/div>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

De latas hablamos ya hace tiempo y no queremos fastidiarles otra vez pidiendo su preferencia entre latas y botellas… nuestro objetivo hoy es \u00a1picar su curiosidad! En estos \u00faltimos a\u00f1os,\u00a0las grandes cervecer\u00edas\u00a0han lanzado al mercado nuevos tipos de\u00a0latas para atraer y fascinar a los consumidores, y quiz\u00e1s para desviar su atenci\u00f3n de las\u00a0cervezas artesanales, que […]<\/p>\n

Read More… from IDEAS en lata<\/span><\/a><\/p>\n","protected":false},"author":480,"featured_media":15374,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[87],"tags":[95,86],"class_list":["post-12204","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-curiosidad","tag-bebidas","tag-cerveza"],"yoast_head":"\nIDEAS en lata - Co.Mac<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vipgo.atsautomation.com\/comac\/curiosidad\/ideas-en-lata\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IDEAS en lata - Co.Mac\" \/>\n<meta property=\"og:description\" content=\"De latas hablamos ya hace tiempo y no queremos fastidiarles otra vez pidiendo su preferencia entre latas y botellas… nuestro objetivo hoy es \u00a1picar su curiosidad! 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