{"id":12366,"date":"2013-11-18T11:45:03","date_gmt":"2013-11-18T10:45:03","guid":{"rendered":"https:\/\/www.comacitalia.it\/microbirrifici-ed-etichette-una-soluzione-green-ed-economica\/"},"modified":"2013-11-18T11:45:03","modified_gmt":"2013-11-18T10:45:03","slug":"microbreweries-and-labels-a-green-and-economic-solution","status":"publish","type":"post","link":"https:\/\/vipgo.atsautomation.com\/comac\/curiosities\/microbreweries-and-labels-a-green-and-economic-solution\/","title":{"rendered":"Microbreweries and labels: a green and economic solution"},"content":{"rendered":"<div class=\"mioSlider slick-initialized slick-slider\">\n<div class=\"slick-list draggable\" aria-live=\"polite\">\n<div class=\"slick-track\" role=\"listbox\">\n<div class=\"figlioSlider slick-slide slick-current slick-active\" role=\"option\" data-slick-index=\"0\" aria-hidden=\"false\" aria-describedby=\"slick-slide00\">\n<div class=\"containerImmagineSlider\">\n<h3>It&#8217;s called laser engraving and, in long term, it will be the labeling system that allows microbreweries (and not only), cut costs and reduce to zero the environmental impact.<\/h3>\n<p><a class=\"thickbox\" title=\"Microbirrifici ed etichette: una soluzione green ed economica\" href=\"https:\/\/blog.comacitalia.it\/ShowImage.ashx?file=4541&amp;k=BpM1ei\"><img decoding=\"async\" title=\"Microbirrifici ed etichette: una soluzione green ed economica\" src=\"https:\/\/blog.comacitalia.it\/ShowImage.ashx?noup=1&amp;file=4541&amp;k=BpM1ei&amp;w=619&amp;h=407&amp;fill=0\" alt=\"Microbirrifici ed etichette: una soluzione green ed economica\" \/><\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"testo\">\n<p>The labels, applied to the bottles, have been always considered an integral part of the product itself.<\/p>\n<p>We do not consider them as a simple rectangle of paper that contains some useful information; on the contrary, they have become a real marketing tool able to communicate their identity and enhance the image of the brand.<\/p>\n<p>An example are the bottles of beer, especially of craft-beers, which make use of graphics and artists to give voice to the personality of their brand.<\/p>\n<p>Have you ever drunk an Elav\u00a0<strong>craft-beer<\/strong>\u00a0(<a href=\"http:\/\/www.elavbrewery.com\/\" target=\"_blank\" rel=\"noopener\">www.elavbrewery.com<\/a>)? Its alternative labels fully reflect the spirit of the brewery!<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.comacitalia.it\/ShowImage.ashx?file=4542&amp;k=ViwaTZ\" alt=\"Microbirrifici ed etichette: una soluzione green ed economica\" width=\"600\" height=\"398\" \/><\/p>\n<p>And what about the &#8220;historical&#8221; labels of the Lambrate Brewery, strictly printed on recycled paper?<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.comacitalia.it\/ShowImage.ashx?file=4543&amp;k=8t80T4\" alt=\"Microbirrifici ed etichette: una soluzione green ed economica\" width=\"289\" height=\"174\" \/><\/p>\n<p>And the funny and colorful labels of Lost Coast beers? Unforgettable, funny, gritty and sunny, just like the guys in California can be.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.comacitalia.it\/ShowImage.ashx?file=4544&amp;k=VMNHsN\" alt=\"Microbirrifici ed etichette: una soluzione green ed economica\" width=\"203\" height=\"249\" \/>\u00a0 \u00a0 \u00a0<img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/blog.comacitalia.it\/ShowImage.ashx?file=4545&amp;k=RUrHH\" alt=\"Microbirrifici ed etichette: una soluzione green ed economica\" width=\"179\" height=\"253\" \/>\u00a0 \u00a0 \u00a0 <img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/blog.comacitalia.it\/ShowImage.ashx?file=4546&amp;k=qrzrbC\" alt=\"Microbirrifici ed etichette: una soluzione green ed economica\" width=\"372\" height=\"248\" \/><\/p>\n<p>But on the other side of the Pacific Ocean Japanese breweries do not miss this creative opportunity and here are some interesting labels of the Kikuchi brewery where the owl, fukurou in Japanese, also means no hassle, no difficulty in addition to being considered a powerful lucky charm&#8230;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.comacitalia.it\/ShowImage.ashx?file=4547&amp;k=fCXbqK\" alt=\"Microbirrifici ed etichette: una soluzione green ed economica\" width=\"500\" height=\"551\" \/><\/p>\n<p>In a few words, for\u00a0<strong>microbreweries<\/strong>\u00a0that want to give rein to their creativity , the traditional labeling remains the most used, and sometimes the easiest to accomplish.<\/p>\n<p>A computer, a dedicated software, a printer, a bit of paper, some glue are enough&#8230;\u00a0But are you really sure that this is the most beneficial method to make your own labels?<\/p>\n<p>We do not think so.<\/p>\n<p>There is a more economical and environmentally friendly marking system: it is called\u00a0<strong>laser engraving<\/strong>\u00a0and comprises etching directly your own graphics onto the glass bottle.<\/p>\n<p>Same glamourous result, zero impact on the environment: with laser engraving, in fact, there are less wastes, less chemicals, less paper consumption in circulation.<\/p>\n<p>Have you ever happened to hand a\u00a0<strong>bottle of Rogue beer<\/strong>\u00a0(<a href=\"http:\/\/www.rogue.com\/\" target=\"_blank\" rel=\"noopener\">www.rogue.com<\/a>)? Their\u00a0<strong>engraved labels<\/strong>\u00a0are masterpieces that deserve to be collected!<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.comacitalia.it\/ShowImage.ashx?file=4548&amp;k=ReM03X\" alt=\"Microbirrifici ed etichette: una soluzione green ed economica\" width=\"600\" height=\"398\" \/><\/p>\n<p>And the savings?<\/p>\n<p>The glass etching allows to reduce the costs associated with the shipping of the labels and their disposal.Possible objection: &#8220;<em>Ok , but what about the cost of engraving?<\/em>&#8221;<\/p>\n<p>It is true, as long as it is covered by the intelligent system of &#8220;<em>returnable<\/em>&#8221; (the return of empty bottles). With small incentives, in fact, the\u00a0<strong>microbreweries<\/strong>\u00a0may encourage the consumer to return the empty bottles, as well as not having to produce every time new.<\/p>\n<p>Beer producers buy 10,000 bottles and keep on filling those ones. The laser-etched label is made only once, and the costs, associated with the removal of old labels and the application of new ones, is completely eliminated: maximum cost optimization and zero environmental impact.<\/p>\n<p>Really a great opportunity, do not you think?<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>It&#8217;s called laser engraving and, in long term, it will be the labeling system that allows microbreweries (and not only), cut costs and reduce to zero the environmental impact. The labels, applied to the bottles, have been always considered an integral part of the product itself. We do not consider them as a simple rectangle [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/vipgo.atsautomation.com\/comac\/curiosities\/microbreweries-and-labels-a-green-and-economic-solution\/\">Read More&#8230;<span class=\"screen-reader-text\"> from Microbreweries and labels: a green and economic solution<\/span><\/a><\/p>\n","protected":false},"author":480,"featured_media":15288,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[64],"tags":[37,66,72],"class_list":["post-12366","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-curiosities","tag-beer","tag-bottles-en","tag-craft-breweries"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Microbreweries and labels: a green and economic solution - Co.Mac<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vipgo.atsautomation.com\/comac\/curiosities\/microbreweries-and-labels-a-green-and-economic-solution\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Microbreweries and labels: a green and economic solution - Co.Mac\" \/>\n<meta property=\"og:description\" content=\"It&#8217;s called laser engraving and, in long term, it will be the labeling system that allows microbreweries (and not only), cut costs and reduce to zero the environmental impact. 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