{"id":16637,"date":"2016-09-05T12:19:43","date_gmt":"2016-09-05T10:19:43","guid":{"rendered":"https:\/\/www.comacitalia.it\/yes-we-can-la-birra-in-lattina-ha-conquistato-gli-usa\/"},"modified":"2016-09-05T12:19:43","modified_gmt":"2016-09-05T10:19:43","slug":"yes-we-can-canned-beer-has-conquered-the-united-states","status":"publish","type":"post","link":"https:\/\/vipgo.atsautomation.com\/comac\/curiosities\/yes-we-can-canned-beer-has-conquered-the-united-states\/","title":{"rendered":"Yes, We Can! Canned Beer Has Conquered the United States"},"content":{"rendered":"<p>[vc_row][vc_column][vc_column_text]<\/p>\n<h2>The debate has been on for years and every now and then becomes topical again: Is beer better canned or bottled? The Italian crafting breweries choose, with few exceptions, the second option, but in the USA the situation is totally different: More and more brands prefer to can their product, and sales agree with this choice.<\/h2>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_images_carousel images=&#8221;16623,16630&#8243; img_size=&#8221;large&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]The debate has been on for years and every now and then becomes topical again:<strong>\u00a0Is beer better canned or bottled?<\/strong><\/p>\n<p>The Italian crafting breweries choose, with few exceptions, the second option, but in the<strong>\u00a0USA<\/strong>\u00a0the situation is totally different:<strong>\u00a0More and more brands<\/strong>\u00a0prefer\u00a0<strong>to can their product<\/strong>, and sales agree with this choice.<\/p>\n<p>The\u00a0<strong>first craft beer produced and canned<\/strong>\u00a0was, in\u00a0<strong>2002<\/strong>, the\u00a0<strong>Dale\u2019s Pale Ale\u00a0<\/strong>by\u00a0<strong>Oskar Blues Brewery<\/strong>\u00a0from Longmont (Colorado), that specifically chose\u00a0<strong>Comac<\/strong>\u00a0in 2015 for the<strong>\u00a0kegging and canning plants of its new site in Austin<\/strong>, Texas. Our company, with its\u00a0<strong>twenty-year experience<\/strong>\u00a0and<strong>\u00a0continuous technological improvements<\/strong>, is able to meet the demands of small, big, and very big producers, with\u00a0<strong>highly specific custom-made plants<\/strong>, compliant to\u00a0<strong>every kind of technological demand requested by the customer<\/strong>.<\/p>\n<p>The use of a can as a beer container allows to\u00a0<strong>overcome<\/strong>\u00a0some\u00a0<strong>defects\u00a0<\/strong>typical of<strong>\u00a0bottles<\/strong>, first of all the one of<strong>\u00a0sun exposure<\/strong>. As a matter of fact, one of hop components, when in contact with sun rays through the glass, unchains a chemical reaction that could make the beer taste bad.<\/p>\n<p>Moreover\u00a0<strong>aluminium<\/strong>, the material all cans are made of, is\u00a0<strong>lighter<\/strong>,\u00a0<strong>easier to transport\u00a0<\/strong>and\u00a0<strong>more biodegradable\u00a0<\/strong>than glass: it will decompose in 80 &#8211; 100 years, while for glass it takes a million years!<\/p>\n<p>Success is also a matter of\u00a0<strong>marketing<\/strong>\u00a0&#8211; A classic glass bottle can be<strong>\u00a0customized\u00a0<\/strong>only on the label or on the tap of a brewpub, while the can is suited to the most pop and bizarre creations. Major industrial groups, moreover, have taken full advantage of\u00a0<strong>product placement<\/strong>: some among the most loved TV series, from\u00a0<em>True Detective<\/em>\u00a0to\u00a0<em>Mad Men,<\/em>\u00a0show their main characters drinking only canned beer!<\/p>\n<p>In short, people love canned beer and\u00a0<strong>sales<\/strong>\u00a0confirm it. The first time the<strong>\u00a0sale of cans overtook the sale of bottles in the USA\u00a0<\/strong>was almost 50 years ago, in\u00a0<strong>1969<\/strong>, and this trend still continues today. The rise of\u00a0<strong>canning<\/strong>, started with the first experiments at the beginning of the 19th century, cannot be stopped.<\/p>\n<p><strong>And you, which side do you stand on? Do you prefer to drink canned or bottled beer? Why? Tell us in the comment section, if you like, or follow us on our Facebook official page!<\/strong><\/p>\n<p><em>Comac Office for Web, Marketing and External Relations<\/em>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text] The debate has been on for years and every now and then becomes topical again: Is beer better canned or bottled? The Italian crafting breweries choose, with few exceptions, the second option, but in the USA the situation is totally different: More and more brands prefer to can their product, and sales agree with [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/vipgo.atsautomation.com\/comac\/curiosities\/yes-we-can-canned-beer-has-conquered-the-united-states\/\">Read More&#8230;<span class=\"screen-reader-text\"> from Yes, We Can! Canned Beer Has Conquered the United States<\/span><\/a><\/p>\n","protected":false},"author":480,"featured_media":16623,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[64],"tags":[37,38],"class_list":["post-16637","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-curiosities","tag-beer","tag-cans"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Yes, We Can! Canned Beer Has Conquered the United States - Co.Mac<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vipgo.atsautomation.com\/comac\/curiosities\/yes-we-can-canned-beer-has-conquered-the-united-states\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Yes, We Can! Canned Beer Has Conquered the United States - Co.Mac\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column][vc_column_text] The debate has been on for years and every now and then becomes topical again: Is beer better canned or bottled? The Italian crafting breweries choose, with few exceptions, the second option, but in the USA the situation is totally different: More and more brands prefer to can their product, and sales agree with [...]Read More... from Yes, We Can! Canned Beer Has Conquered the United States\" \/>\n<meta property=\"og:url\" content=\"https:\/\/vipgo.atsautomation.com\/comac\/curiosities\/yes-we-can-canned-beer-has-conquered-the-united-states\/\" \/>\n<meta property=\"og:site_name\" content=\"Co.Mac\" \/>\n<meta property=\"article:published_time\" content=\"2016-09-05T10:19:43+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/vipgo.atsautomation.com\\\/comac\\\/curiosities\\\/yes-we-can-canned-beer-has-conquered-the-united-states\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/vipgo.atsautomation.com\\\/comac\\\/curiosities\\\/yes-we-can-canned-beer-has-conquered-the-united-states\\\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"Yes, We Can! Canned Beer Has Conquered the United States\",\"datePublished\":\"2016-09-05T10:19:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/vipgo.atsautomation.com\\\/comac\\\/curiosities\\\/yes-we-can-canned-beer-has-conquered-the-united-states\\\/\"},\"wordCount\":498,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/vipgo.atsautomation.com\\\/comac\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/vipgo.atsautomation.com\\\/comac\\\/curiosities\\\/yes-we-can-canned-beer-has-conquered-the-united-states\\\/#primaryimage\"},\"thumbnailUrl\":\"\",\"keywords\":[\"Beer\",\"Cans\"],\"articleSection\":[\"Curiosities\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/vipgo.atsautomation.com\\\/comac\\\/curiosities\\\/yes-we-can-canned-beer-has-conquered-the-united-states\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/vipgo.atsautomation.com\\\/comac\\\/curiosities\\\/yes-we-can-canned-beer-has-conquered-the-united-states\\\/\",\"url\":\"https:\\\/\\\/vipgo.atsautomation.com\\\/comac\\\/curiosities\\\/yes-we-can-canned-beer-has-conquered-the-united-states\\\/\",\"name\":\"Yes, We Can! Canned Beer Has Conquered the United States - Co.Mac\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/vipgo.atsautomation.com\\\/comac\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/vipgo.atsautomation.com\\\/comac\\\/curiosities\\\/yes-we-can-canned-beer-has-conquered-the-united-states\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/vipgo.atsautomation.com\\\/comac\\\/curiosities\\\/yes-we-can-canned-beer-has-conquered-the-united-states\\\/#primaryimage\"},\"thumbnailUrl\":\"\",\"datePublished\":\"2016-09-05T10:19:43+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/vipgo.atsautomation.com\\\/comac\\\/curiosities\\\/yes-we-can-canned-beer-has-conquered-the-united-states\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/vipgo.atsautomation.com\\\/comac\\\/curiosities\\\/yes-we-can-canned-beer-has-conquered-the-united-states\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/vipgo.atsautomation.com\\\/comac\\\/curiosities\\\/yes-we-can-canned-beer-has-conquered-the-united-states\\\/#primaryimage\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/vipgo.atsautomation.com\\\/comac\\\/curiosities\\\/yes-we-can-canned-beer-has-conquered-the-united-states\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/vipgo.atsautomation.com\\\/comac\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Yes, We Can! Canned Beer Has Conquered the United States\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/vipgo.atsautomation.com\\\/comac\\\/#website\",\"url\":\"https:\\\/\\\/vipgo.atsautomation.com\\\/comac\\\/\",\"name\":\"Co.Mac\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/vipgo.atsautomation.com\\\/comac\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/vipgo.atsautomation.com\\\/comac\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/vipgo.atsautomation.com\\\/comac\\\/#organization\",\"name\":\"Co.Mac\",\"url\":\"https:\\\/\\\/vipgo.atsautomation.com\\\/comac\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/vipgo.atsautomation.com\\\/comac\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/vipgo.atsautomation.com\\\/comac\\\/wp-content\\\/uploads\\\/sites\\\/81\\\/2026\\\/08\\\/cropped-Comac_CompleteKegLines_AlwaysOn_Dark-2-2.png\",\"contentUrl\":\"https:\\\/\\\/vipgo.atsautomation.com\\\/comac\\\/wp-content\\\/uploads\\\/sites\\\/81\\\/2026\\\/08\\\/cropped-Comac_CompleteKegLines_AlwaysOn_Dark-2-2.png\",\"width\":367,\"height\":119,\"caption\":\"Co.Mac\"},\"image\":{\"@id\":\"https:\\\/\\\/vipgo.atsautomation.com\\\/comac\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"\",\"url\":\"https:\\\/\\\/vipgo.atsautomation.com\\\/comac\\\/author\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Yes, We Can! Canned Beer Has Conquered the United States - Co.Mac","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/vipgo.atsautomation.com\/comac\/curiosities\/yes-we-can-canned-beer-has-conquered-the-united-states\/","og_locale":"en_US","og_type":"article","og_title":"Yes, We Can! Canned Beer Has Conquered the United States - Co.Mac","og_description":"[vc_row][vc_column][vc_column_text] The debate has been on for years and every now and then becomes topical again: Is beer better canned or bottled? The Italian crafting breweries choose, with few exceptions, the second option, but in the USA the situation is totally different: More and more brands prefer to can their product, and sales agree with [...]Read More... from Yes, We Can! Canned Beer Has Conquered the United States","og_url":"https:\/\/vipgo.atsautomation.com\/comac\/curiosities\/yes-we-can-canned-beer-has-conquered-the-united-states\/","og_site_name":"Co.Mac","article_published_time":"2016-09-05T10:19:43+00:00","twitter_card":"summary_large_image","twitter_misc":{"Written by":"","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/vipgo.atsautomation.com\/comac\/curiosities\/yes-we-can-canned-beer-has-conquered-the-united-states\/#article","isPartOf":{"@id":"https:\/\/vipgo.atsautomation.com\/comac\/curiosities\/yes-we-can-canned-beer-has-conquered-the-united-states\/"},"author":{"name":"","@id":""},"headline":"Yes, We Can! Canned Beer Has Conquered the United States","datePublished":"2016-09-05T10:19:43+00:00","mainEntityOfPage":{"@id":"https:\/\/vipgo.atsautomation.com\/comac\/curiosities\/yes-we-can-canned-beer-has-conquered-the-united-states\/"},"wordCount":498,"commentCount":0,"publisher":{"@id":"https:\/\/vipgo.atsautomation.com\/comac\/#organization"},"image":{"@id":"https:\/\/vipgo.atsautomation.com\/comac\/curiosities\/yes-we-can-canned-beer-has-conquered-the-united-states\/#primaryimage"},"thumbnailUrl":"","keywords":["Beer","Cans"],"articleSection":["Curiosities"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/vipgo.atsautomation.com\/comac\/curiosities\/yes-we-can-canned-beer-has-conquered-the-united-states\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/vipgo.atsautomation.com\/comac\/curiosities\/yes-we-can-canned-beer-has-conquered-the-united-states\/","url":"https:\/\/vipgo.atsautomation.com\/comac\/curiosities\/yes-we-can-canned-beer-has-conquered-the-united-states\/","name":"Yes, We Can! Canned Beer Has Conquered the United States - Co.Mac","isPartOf":{"@id":"https:\/\/vipgo.atsautomation.com\/comac\/#website"},"primaryImageOfPage":{"@id":"https:\/\/vipgo.atsautomation.com\/comac\/curiosities\/yes-we-can-canned-beer-has-conquered-the-united-states\/#primaryimage"},"image":{"@id":"https:\/\/vipgo.atsautomation.com\/comac\/curiosities\/yes-we-can-canned-beer-has-conquered-the-united-states\/#primaryimage"},"thumbnailUrl":"","datePublished":"2016-09-05T10:19:43+00:00","breadcrumb":{"@id":"https:\/\/vipgo.atsautomation.com\/comac\/curiosities\/yes-we-can-canned-beer-has-conquered-the-united-states\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/vipgo.atsautomation.com\/comac\/curiosities\/yes-we-can-canned-beer-has-conquered-the-united-states\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/vipgo.atsautomation.com\/comac\/curiosities\/yes-we-can-canned-beer-has-conquered-the-united-states\/#primaryimage","url":"","contentUrl":""},{"@type":"BreadcrumbList","@id":"https:\/\/vipgo.atsautomation.com\/comac\/curiosities\/yes-we-can-canned-beer-has-conquered-the-united-states\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/vipgo.atsautomation.com\/comac\/"},{"@type":"ListItem","position":2,"name":"Yes, We Can! Canned Beer Has Conquered the United States"}]},{"@type":"WebSite","@id":"https:\/\/vipgo.atsautomation.com\/comac\/#website","url":"https:\/\/vipgo.atsautomation.com\/comac\/","name":"Co.Mac","description":"","publisher":{"@id":"https:\/\/vipgo.atsautomation.com\/comac\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/vipgo.atsautomation.com\/comac\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/vipgo.atsautomation.com\/comac\/#organization","name":"Co.Mac","url":"https:\/\/vipgo.atsautomation.com\/comac\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/vipgo.atsautomation.com\/comac\/#\/schema\/logo\/image\/","url":"https:\/\/vipgo.atsautomation.com\/comac\/wp-content\/uploads\/sites\/81\/2026\/08\/cropped-Comac_CompleteKegLines_AlwaysOn_Dark-2-2.png","contentUrl":"https:\/\/vipgo.atsautomation.com\/comac\/wp-content\/uploads\/sites\/81\/2026\/08\/cropped-Comac_CompleteKegLines_AlwaysOn_Dark-2-2.png","width":367,"height":119,"caption":"Co.Mac"},"image":{"@id":"https:\/\/vipgo.atsautomation.com\/comac\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"","url":"https:\/\/vipgo.atsautomation.com\/comac\/author\/"}]}},"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/vipgo.atsautomation.com\/comac\/wp-json\/wp\/v2\/posts\/16637","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vipgo.atsautomation.com\/comac\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vipgo.atsautomation.com\/comac\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vipgo.atsautomation.com\/comac\/wp-json\/wp\/v2\/users\/480"}],"replies":[{"embeddable":true,"href":"https:\/\/vipgo.atsautomation.com\/comac\/wp-json\/wp\/v2\/comments?post=16637"}],"version-history":[{"count":0,"href":"https:\/\/vipgo.atsautomation.com\/comac\/wp-json\/wp\/v2\/posts\/16637\/revisions"}],"wp:attachment":[{"href":"https:\/\/vipgo.atsautomation.com\/comac\/wp-json\/wp\/v2\/media?parent=16637"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vipgo.atsautomation.com\/comac\/wp-json\/wp\/v2\/categories?post=16637"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vipgo.atsautomation.com\/comac\/wp-json\/wp\/v2\/tags?post=16637"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}