{"id":26367,"date":"2024-07-25T12:20:23","date_gmt":"2024-07-25T10:20:23","guid":{"rendered":"https:\/\/www.comacitalia.it\/?p=26367"},"modified":"2024-07-25T12:20:23","modified_gmt":"2024-07-25T10:20:23","slug":"enjoy-the-international-beer-day-with-co-mac","status":"publish","type":"post","link":"https:\/\/vipgo.atsautomation.com\/comac\/comac-plants\/enjoy-the-international-beer-day-with-co-mac\/","title":{"rendered":"Enjoy the International Beer Day with Co.Mac"},"content":{"rendered":"

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Summer season calls for relax and a good beer, to drink with friends or in front of TV, while watching big sport events such as the Olympic Games, in Paris till next August, 11th. Unsurprisingly, the International Beer Day<\/strong> is celebrated during summertime and this year, in particular, the designated day is Friday, August 2nd<\/strong>, which is also a good time to take a look at facts and figures on the market of our favourite drink, in Italy and around the world.<\/p>\n

A consolidated market, with the rise of low-alcohol beers<\/strong><\/h2>\n

According to the 2023 annual report<\/strong> of Assobirra<\/strong> (the national association of brewers and maltsters), beer production during 2023 has reached 17.4 million hectolitres, a slight reduction if compared to previous-year record, although higher than the pre-pandemic period. The same trend has been experienced for consumption, where 21.2 million hectolitres are the second highest figure ever.<\/p>\n

Beer therefore is confirmed as a very important beverage in the habits of Italians, besides being consumed moderately and responsibly<\/strong>.<\/p>\n

A further interesting consideration comes from the rise of low-alcohol or alcohol-free beers<\/strong> that accounted for 1.86% of total consumption in 2023, as Assobirra declared.<\/p>\n

Appreciation for such beverage is also confirmed by the survey from BVA Doxa for\u00a0Centro informazione birra, the permanent monitoring centre from Assobirra\u00a0who analyses trends of the sector.<\/p>\n

Low or alcohol-free beer is known by more than 80% of those interviewed, with 60% of them having tasted it. Loved above all by Generation-Z young people, this is seen as an alternative beverage to \u201ctraditional\u201d beers, but without the alcohol adverse effects. That is why it is considered suitable for socializing, for those on a diet and of course when drinking and driving.<\/p>\n

This same trend can be observed worldwide – according to the IWSR research institute (International Wine and Spirits Research) 2024 report, the global volume of the alcohol-free beer market has grown by 6% compared to previous year.<\/p>\n

To know more on alcohol-free beer production check here<\/a>.<\/p>\n

Whatever the alcoholic strength, though, the choice of a good filling plant<\/strong> for a producer is fundamental – here is how Co.Mac can help businesses of any size in offering a quality and safe product<\/strong>.<\/p>\n

How Co.Mac can improve your business<\/strong><\/h2>\n

Our kegging and canning lines<\/strong> are designed to meet requirements of a wide range of customers, and can be custom-made<\/strong> so as to better fit the available space, while implementing all construction phases<\/strong>, from design to post-sale services.<\/p>\n

Moreover, a great focus is on sustainability<\/strong>, minimizing impact on environment and on the plant\u2019s daily activities and maintenance costs.<\/p>\n

Our strengths:<\/p>\n